THE PACKAGE DESIGN BOOK jordan apparel A ribbed collar

A ribbed collar

Reebok branding hits the tongue

A blue starry lining and space graphic insole finish off the details

The 100% polyester shorts are an Iverson-era silhouette with an elastic waist with a drawstring and red

THE PACKAGE DESIGN BOOK jordan apparel A ribbed collarAn international guide to contemporary packaging design Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories beverages, food, body, luxury, and other markets and no fewer than 50 sub categories.