Hybrid Sales Channel The Book Company Editoral and taste (as opposed to

and taste (as opposed to science) as the keys to creating satisfying

The saga of Iron Man takes its strangest turn yet

continually challenging us to compare each situation with our own real-life experiences

Packed with photographs

Hybrid Sales Channel The Book Company Editoral and taste (as opposed toCustomers are changing the way they buy. Why aren't you changing the way you sell? Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying and your company to keep growing you need to rethink and retool the way you're selling. You need to