Multitudes keyword-systems and the origins and manifold

and the origins and manifold meanings of “the lulz

from Dan Quayle and his confrontation with Hollywood to the ambassadors from armageddon who dominated the 1992 Republican Convention

the effects of the microphone on interpretation in both classical and popular music

and Marianna Torgovnick

Multitudes keyword-systems and the origins and manifoldFrom raucous football matches and raves to rubber bullet riddled riots, Hancox takes us into the crowds pulsating heart to pose the questions that will define our age. Multitudes argues it is time to rethink long held assumptions about crowd behaviour and psychology. The story of the modern world is the story of multitudes in action. Crowds are the ultimate force for change: the bringer of conviviality, euphoria, mass culture and democracy.