Cappiello ou l’art publicitaire. Océanie ranging from Northern Mesopotamia to

ranging from Northern Mesopotamia to Ireland

It reveals a light that

But read this book

published between 1970 and 1983

Cappiello ou l’art publicitaire. Océanie ranging from Northern Mesopotamia toLeonetto Cappiello (1875 1942) is today recognized as the inventor of the modern poster. Author of some of our most famous advertising images (Chocolat Klaus, Cachou Lajaunie, Chocolat Poulain, Lustucru, etc.), the artist with 2,000 works remains little known to the general public. Presented by Maison Bergs, the exhibition Cappiello or Advertising Art highlights his productionspecifically linked to the Alpsand the place it occupies in the history of