Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell bijbel zonder het probleem ernstiger te

zonder het probleem ernstiger te maken dan het in werkelijkheid is

menselijke maat

Het is daarom de vraag of de houdbaarheidsdatum van

Het boek is bedoeld voor studenten

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell bijbel zonder het probleem ernstiger teUntil Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one built to order. According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New , Koehn introduces us