Retailization: Brand Survival In The Age Of Retailer Power Format:paperback alles wat overblijft van één

alles wat overblijft van één vrouw: Dora G

identifying two radical new concepts: Firstly

Kun je samen wel gelukkig zijn als je eigenlijk zo verschillend bent

de economische ontvoogding

Retailization: Brand Survival In The Age Of Retailer Power Format:paperback alles wat overblijft van éénRetailization illustrates how brand power is slowly and inexorably being replaced by retailer power whether we like it or not, retail is now central to all business decision making. Many brands lack the tools needed to prevent them becoming trapped between massive, global retailers and well informed, demanding shoppers. In this new retail centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh