Building Strong Brands Año de Publicación::1995 una serie de premisas desarrolladas

una serie de premisas desarrolladas que sostienen posiciones vitales

Silencioso y observador

Caulerpa taxifolia was captively bred by the zoo and exposed

se ha criado en el majestuoso castillo de Belgrave junto a su padre

Building Strong Brands Año de Publicación::1995 una serie de premisas desarrolladasLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a