Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands Palmer Hirmer 1990

Hirmer 1990

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Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands Palmer Hirmer 1990This innovative approach blending practicality and creativity is now in full color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy to follow style, step by step considerations, and a proven, universal five phase process for creating and implementing