Le parfum s'affiche: Quand les artistes réinventent la publicité. Afrique and the presentation of the

and the presentation of the results of the archaeometric analyses

Among the vast number of richly embellished precious objects

Gabrielle Chanel

and landscapes on a blank sheet of paper

Le parfum s'affiche: Quand les artistes réinventent la publicité. Afrique and the presentation of theAt the turn of the 20th century, developing a perfume image was the responsibility of the greatest illustrators, who exhibited their colorful creations in the streets. Jules Chret, Alphons Mucha, and then Leonetto Cappiello put their talents at the service of the most renowned perfumers. Later, with the evolution of printing and then audiovisual techniques, photographic and cinematographic images became the norm until social networks appropriated