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Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie French School of Athens

SKU: 63910347399
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French School of Athens

Bibliothèque d'étude copte XVI

sur les rapports de égyptiens avec les peuples de l'Asie Antérieure et sur les monuments de Tanis« F

Ouvrage collectif ayant été conçu dans le cadre d'une exposition et d'un séminaire organisé à l'École des beaux-arts de Rennes

Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie French School of AthensThis book offers an in depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is

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