Ametora: How Japan Saved American Style ss26 Selvedge Details

Selvedge Details

Why have hemlines risen and fallen over time

the subjects of Take Ivy are impeccably and distinctively dressed in the finest American-made garments of the time

and Kapital

Ametora: How Japan Saved American Style ss26 Selvedge DetailsLook closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high end denim to oxford button downs, Japanese designers have taken the classic American look known as ametora, or "American traditional" and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion;