Vintage Natural Bridge Shoes Lighted ROG Counter Sign bison became one of the most

became one of the most recognizable retail mascots in American footwear

• It appears the sign was at one point creased in the middle

Style/Movement: Postmodern/Geometric Abstraction

MM - C-8555 - 041024

Vintage Natural Bridge Shoes Lighted ROG Counter Sign bison became one of the mostc. 1940s 1950s; Craddock Terry Shoe Corporation Lynchburg, VA Rectangular lighted glass counter sign advertising Natural Bridge Shoes, featuring reverse painted, hand lettered script pricing flanked by illuminated dollar amounts. The black glass field is framed within a molded wooden case, designed for countertop or shelf display in retail shoe stores. When lit, the warm glow accentuates the red and cream lettering, creating strong contrast and